BridgEd Platform
Parent-Child Communication Platform for India
A multi-modal, multi-language platform delivering daily/weekly visual updates, personalized learning tips, and parent empowerment tools via SMS, WhatsApp, app, and voice calls.
The Problem - Pain Points
Critical communication gaps affecting students, parents, and schools
90% Weekly Blackout
Parents lack weekly visibility into their child's strengths, progress, and challenges.
- ▸Traditional methods (diaries, WhatsApp, emails) are broken
- ▸40% parents feel unable to help academically
- ▸Language, time, and tech barriers prevent effective support
Impact on Stakeholders
- On Children:Missed early interventions, lower performance
- On Parents:Anxiety, guilt, low engagement
- On Schools:Admin burden, teacher burnout, lower satisfaction
- On Outcomes:Widening inequality, lower achievement
BridgEd - The Solution
A comprehensive platform that bridges the communication gap between schools, students, and parents
Core Features (What Principals Care About)
Two-way Secure Communication
Children ↔ Parent communication channel with end-to-end encryption and Indian data residency
Low-tech Support
SMS, call, and WhatsApp integration for parents with limited tech access or literacy
Parent Empowerment
Weekly tips, resource library, and workshops to help parents support their children's learning
Weekly Pulse
Photos, quick notes, and milestones shared regularly to keep parents informed
Skills & Performance Tracker
Curriculum-linked analytics that help parents understand their child's progress and areas for improvement
Unique Differentiators
Hyper-local
10+ Indian languages and cultural content tailored for diverse regional needs
Inclusive
Voice & SMS support for low-literacy parents, ensuring no one is left behind
Curriculum Integration
Seamless integration with school curriculum for children's help directly in the app
Affordable Pricing
Tiered pricing tailored to Indian schools: ₹99 (Basic) / ₹199 (Pro) / ₹499+ (Enterprise) per student/year
Risks & Mitigations
Adoption Risk
Mitigation: Free pilots, ROI case studies, and comprehensive onboarding support
Competition
Mitigation: Localization, strategic partnerships, and focused product development
Integration
Mitigation: Flexible APIs and dedicated integration services
Security
Mitigation: End-to-end encryption and Indian data residency compliance